Are NOBS toothpaste tablets safe, or just another TikTok trend? If you’ve been on TikTok or reading up on fluoride-free living, you’ve probably seen NOBS Toothpaste Tablets making the rounds. With its bold “no BS” branding, sleek glass jars, and chewable tablet format, it promises to clean your teeth naturally—without the junk found in traditional toothpaste.
But at almost $20 a month, is NOBS really worth the hype? Or is it just another over-marketed wellness trend?
In this post, we’ll break down the science behind NOBS, compare it with other natural brands (including more affordable options), and help you decide if it’s actually worth it.
What Is NOBS Toothpaste?
NOBS is a fluoride-free toothpaste alternative sold in tablet form. You pop a tablet in your mouth, chew it, and brush like normal. It’s manufactured by Better & Better and aims to offer a minimalist, travel-friendly, and eco-conscious alternative to tube toothpaste.
Its standout feature? Nano-hydroxyapatite (nHA) — a biomimetic mineral that mimics what your teeth are naturally made of.
Is NOBS Toothpaste Safe?
Yes — NOBS is designed to be a non-toxic, fluoride-free option that’s safe for daily use. Its ingredients are generally considered safe, even if swallowed in small amounts.
What it doesn’t have:
- Sodium lauryl sulfate (SLS)
- Artificial dyes
- Fluoride
- Parabens
- Harsh detergents
However, NOBS does not have ADA approval — which isn’t unusual for fluoride-free brands. That doesn’t mean it’s unsafe. It simply hasn’t gone through the ADA’s fluoride-focused testing protocols.
For older children who can chew and spit, it may be fine — but it’s not formulated specifically for toddlers.
The Power of Nano-Hydroxyapatite (nHA)
Why do people trust nHA over fluoride?
“Nano-hydroxyapatite is what your teeth are already made of — 97% of enamel and 70% of dentin. It works by filling in microcracks and remineralizing the tooth’s surface — without altering it chemically, like fluoride does.”
nHA is:
- Clinically studied since the 1970s in Japan
- Biocompatible (your body recognizes it)
- Safe if swallowed
- Used in dental implants and bone grafts
- Proven to reduce sensitivity and improve enamel strength
It’s not just hype — it’s science-backed.
NOBS Toothpaste Ingredients Breakdown
The ingredient list is impressively clean. Here’s what’s inside:
- Nano-hydroxyapatite (nHA): Remineralizes enamel
- Xylitol: Natural sweetener that fights cavity-causing bacteria
- Baking soda & calcium carbonate: Gently polish and whiten teeth
- Peppermint oil & menthol: Provide a refreshing, natural flavor
- Stevia, silica, magnesium stearate, cellulose: Improve texture and consistency
No synthetic dyes, preservatives, or artificial sweeteners. Just a clean, effective blend.
Price Breakdown: NOBS vs Traditional Toothpaste
NOBS Toothpaste Tablets cost about $19.99 for 62 tablets, or roughly $0.32 per brushing. If you brush twice daily, you’re looking at around $20 per month.
In comparison, most drugstore toothpaste brands like Colgate or Crest cost between $3–6 and last over a month. Even natural brands like Tom’s of Maine come in at $5–6 with around 100 uses per tube.
So yes, NOBS is significantly more expensive. You’re paying for premium ingredients, a plastic-free jar, and that minimalist convenience.
Check out NOBS on Amazon — sleek design, clean formula, and no plastic.
Affordable nHA Toothpaste Alternatives on Amazon
If you’re looking for something that still contains nano-hydroxyapatite but doesn’t cost as much, here are some great options available on Amazon:
Gaia Guy NanoMint Toothpaste Tablets: Now priced at around $16.99 for 124 tablets. While the cost has increased, it still remains a budget-friendly nano-hydroxyapatite (nHA) option.
Monthly Cost: Approximately $8.53
Chomp Whitening Toothpaste Tablets: Priced near $8.99 for 60 tablets. They focus on natural whitening using nHA.
Monthly Cost: Approximately $9.30
Weldental Chewtabs: Priced around $9.99 for 60 tablets, these fluoride-free tabs support enamel and offer natural whitening benefits. They also offer a refill pack of 180 tablets for $22.95, which helps cut down on cost and packaging.
Monthly Cost: As low as $6.19 (based on the refill pack and 2 tablets per day).
Prices are based on average retail costs as of June 2025 and may vary by seller.
Final Verdict: Is NOBS Worth It?
NOBS is a clean, effective, fluoride-free option that uses a science-backed ingredient in nano-hydroxyapatite. If you want a travel-friendly, minimal ingredient formula and don’t mind the higher price, it’s a solid choice.
But for those on a budget, there are multiple affordable nHA toothpaste tablets that offer similar benefits. You don’t need to spend $20 a month for enamel support — what matters is using the right ingredients consistently.
“You don’t need trendy toothpaste to take care of your teeth. You just need ingredients that work — and nano-hydroxyapatite is one of them.”
Frequently Asked Questions
Is NOBS toothpaste ADA approved?
No, but many fluoride-free brands aren’t.
Can kids use NOBS?
Yes, for older children who can chew and spit. Not ideal for toddlers.
Does NOBS really work?
Yes. nHA is backed by science and supports enamel strength and sensitivity relief.
Are there cheaper nHA options?
Yes — Gaia Guy, Chomp, and Weldental offer great value and are available on Amazon.
Is NOBS toothpaste safe to swallow?
Yes, in small amounts. The ingredients are non-toxic and generally safe if accidentally swallowed.
Is NOBS toothpaste gluten-free?
Yes, NOBS is gluten-free and suitable for people with gluten sensitivity or celiac disease.
Does NOBS contain fluoride?
No, it’s completely fluoride-free. It uses nano-hydroxyapatite (nHA) instead to remineralize enamel.
Can I travel with NOBS toothpaste tablets?
Yes. The tablet format and plastic-free jar are TSA-friendly and perfect for travel.
Does NOBS help with sensitive teeth?
Yes. nHA is clinically shown to reduce sensitivity by filling in microcracks in enamel.
If you’re already investing in a cleaner toothpaste, it’s worth making sure the rest of your routine supports real absorption too.
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Disclaimer:
This post is for informational purposes only and is not intended to diagnose, treat, or replace medical advice. Always consult with your dentist or healthcare provider before making changes to your oral health routine, especially if you have existing conditions or concerns.
Sources & References
- Zhou, Y. et al. (2014). Remineralization of early enamel caries using nano-hydroxyapatite. Journal of Dentistry.
- Najibfard, K. et al. (2011). Enhancement of enamel remineralization by nano-hydroxyapatite. Journal of Clinical Dentistry.
- Tschoppe, P. et al. (2011). Comparison of fluoride and nHA toothpaste. Acta Odontologica.
- Marsh, P.D. (2018). What does the oral microbiome mean to us? BMC Oral Health.
- Amazon listings as of June 2025.
- Better & Better (NOBS) official website.
Devin Brundell is the founder of Brundell Co., a wellness platform dedicated to natural healing, lifestyle medicine, and intentional living. He holds a Bachelor’s degree in Business Management from Southwest Minnesota State University (SMSU) and a Bachelor’s in Holistic Health Sciences from Quantum University. Devin is also finalizing certification as a Board Certified Holistic Health Practitioner through the AADP. His mission is to empower others to reclaim health through practical tools, clean living, and purpose-driven change — one intentional choice at a time.